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NOVI

Outbound GTM systems

We build hyper-tailored GTM that brings revenue, not headache.

TRUSTED BY

  • Spaceberry
  • Kube-DC
  • TensorAI
  • Neu Chatel
  • Stackbooster
  • CGI Kite
  • TrustSenders

Serendipity at scale.

The best outbound doesn't feel like outbound.It feels like the right person showing up with the right message at exactly the right time.To your buyer it feels like serendipity.On your side, it's a system.

How we work

  1. 01

    Diagnostic

    We go through your ICP, your positioning, and any outbound you've already tried. You get a clear plan either way. If it isn't the right move yet, we'll say so.

    YOUR PART

    2-3 HOURS

  2. 02

    Strategy session

    You see the plan before anything gets built: which segments we target, the messaging angle, and what success looks like by week six. Agreed together, in writing.

    YOUR PART

    REVIEWING THE PLAN

  3. 03

    Build and launch

    Infrastructure, lists and sequences built and tested. Campaigns go live at a controlled pace, replies pouring in and meetings start landing.

    YOUR PART

    APPROVING COPY

  4. 04

    Optimize and iterate

    Every week we cut what isn't working and push harder on what is. Segments and messaging get tested against live results, not assumptions.

    YOUR PART

    ONE WEEKLY CHECK-IN

Every campaign is built on deep research and meticulous analysis of every account. We only reach out when what you offer genuinely matches what they need. No blasts and spray & pray.

What we've delivered.

Stories from companies we've helped grow.

Kube-DC

Kubernetes solution for datacenters

2.9% cold-to-meeting conversion

Founder-led sales, no outbound motion. Full system live in three weeks. Five active PoC's in the first four months.

“I'm very happy with the cold email lead generation service and can confidently recommend the team. We consistently get around 2-4 calls with potential clients every week. If I had known in advance exactly how they planned to achieve these results, I probably wouldn't have agreed to some of their approaches. But they are professionals, they know what they're doing, and the results speak for themselves. I'm really glad I trusted their expertise and let them do their job.”
Alex I., CEO of Kube-DC

Alex I.

CEO, Kube-DC

TensorAI

Insurtech SaaS, pre-seed

55% of meetings reached a second call

No GTM motion at all. Strategy built from zero, and the replies exposed a market gap that led to a product pivot.

“I expected a list and some sequences. What we got was a read on the market. The conversations exposed a gap we hadn't seen, we pivoted around it, and 55% of first meetings went to a second call. Best market research we've done.”
George G., CEO of TensorAI

George G.

CEO, TensorAI

PitchMonster

B2B salestech SaaS, Series A

16 qualified meetings in the first 60 days

Signal-based campaigns opened two new segments.

“The team built a signal-based outbound system that landed 16 qualified meetings in its first 60 days and opened two segments we'd never touched before. I've seen a lot of outbound work that looks good in a deck and does nothing; this is the rare kind that actually shows up in the numbers.”
Oleg B., CEO of PitchMonster

Oleg B.

CEO, PitchMonster

1 / 3

Handled end to end.

Or only the parts you need.Where something already works, we build around it instead of replacing it.

SIGNAL-BASED TARGETING
A funding round, four new engineers, a stack change. Your message arrives while the problem is still awake. Nobody hears from you because it happens to be Tuesday.
LISTS RESEARCHED, NOT BOUGHT
Every name is checked against your ICP by a person before it goes near a sequence. If an account isn't a real match, it doesn't get an email at all.
BULLET PROOF DELIVERABILITY
Private servers, dedicated IPs, authentication done properly, reputation checked every morning. Problems get caught before they cost you a domain, and your team's real inboxes never touch cold outreach.
MESSAGING IN YOUR VOICE
It reads like someone inside your company wrote it. No template recycled from another client's campaign with the nouns swapped.
LINKEDIN WHERE IT HELPS
Email is the core channel. Where LinkedIn adds something, it runs on established profiles our team manages. Your people's personal accounts stay out of it.
REPLIES HANDLED FAST
A reply on Tuesday morning doesn't sit until Thursday. AI does the research, a person writes the response, and it goes out while the interest is still warm.
MEETINGS BOOKED WITH CONTEXT
Qualified meetings land on your calendar with the thread, the trigger, and what they actually said. You walk in knowing why they replied.

Three worlds, one bottleneck.

The plan is rarely the problem. Execution is.

FOUNDER

You close every deal, so prospecting happens in whatever hour is left over. Referrals got you here, but they don't arrive on a schedule. From ICP to booked meetings, the motion runs without you in it. Your calendar just starts filling.

SALES LEADER

Your reps prospect when pipeline runs thin and stop the moment it fills, so coverage swings with how busy they are. Hiring SDRs means a quarter of ramp and a budget fight. We run outbound as a constant, against your ICP, with numbers you see every week.

FRACTIONAL AND CONSULTANTS

You sold the strategy, and now the client wants it live by next month. Execution is where a retainer gets tested. We work behind you as delivery capacity, building what you designed and sending the numbers to you, not to your client.

Different ways you can build outbound.

Most of them feel like full-time job.

  • NOVI

    First meeting
    Weeks 4–6, in writing
    Cost
    Retainer + pay-per-meeting
    Who runs it
    We do. One check-in a week
    If you stop
    You keep all of it

  • Build an SDR team

    First meeting
    3–6 months to ramp
    Cost
    $80K+ per head
    Who runs it
    You do
    If you stop
    Severance

  • Hire a GTM engineer

    First meeting
    2–5 months
    Cost
    $120K+ plus tools
    Who runs it
    You and one hire
    If you stop
    It leaves with them

  • Buy an AI SDR tool

    First meeting
    Days to send, not to meet
    Cost
    $1–3K/mo plus your hours
    Who runs it
    Someone on your team
    If you stop
    Nothing to keep

Let's find out if there's a fit.

Sometimes the answer is no - that saves everyone three months. :)